News
211(me) and Showcase Live Team Up for the Pay My Rent! Comedy
Westborough, MA -- Tuesday, August 12, 2008 -- Winning Comedians to Open for Dave Attell at the New Showcase Live
at Patriot Place, Foxboro, MA, August 23rd.
- Showcase Live and 211(me) are hosting a text-to-vote competition providing aspiring comedians with a chance to win an opportunity to open for Dave Attell at Showcase Live on August 23rd. The two winners will also be paid $1500 for the gig to help pay the rent! Comedians can sign up by visiting 211me.com/comedy until voting ends on August 19th.
- Comedians can campaign for votes by sharing their mobile “Vote for Me” flyer via mobile text message or emails blasts using 211(me)’s mobile messaging service or by placing their custom widget on their website or social network
- Starting today through August 19th, fans can vote for their favorite comedian via text using the unique voting code provided for each comedian on the contest homepage, or by placing a mobile number or email into the widget for any individual comedian.
- Dave Attell will be kicking off his latest tour with a first stop at the brand new Showcase Live facility located adjacent to the Showcase Cinema de Luxe at Patriot Place in the shadows of Gillette Stadium in Foxboro, MA. Attel will be the first comedy show at the new venue.
- Using mobile event flyers from 211(me), Showcase Live will promote ticket sales for the event. These mobile flyers will include a link to the Ticketmaster phone number, a “Thank You” reply and voting confirmation to all mobile voters.
- With 211(me)’s innovative Mob capability, voters, comedians and other interested parties can sign up to stay tapped into the latest contest developments, allowing Showcase Live to grow its opt-in mobile database.
- 211(me) provides Showcase Live with a rich new channel of communication to enhance its customer loyalty program, giving audiences a way to connect with the brand in a personalized way.
Quote, attributed to Scott Bernstein, Vice President of Marketing, National Amusement
“The name of the game is finding the right way to connect with our audience and to offer them the information and opportunities they’re seeking, be it show details or a chance like this to open for Dave Attell. 211(me) gives our marketing initiatives a more personal touch and provides our customers an enhanced sense of connection to our brands. The goal is to provide our customers a richer experience and 211(me) allows us to do that.”
““211(me) is making it easy for Showcase Live to interact with its audience, drawing new local talent to its roster of performers, while bringing in an audience hungry for a new entertainment experience. They have really stepped up with this great opportunity and are showing themselves to be a unique and innovative venue right out of the gate. We’re excited to work with Showcase Live to help them utilize mobile marketing channels and strengthen their connection with their target audience.”
“211(me) is committed to providing Showcase Live with innovative solutions to help grow their mobile database. The ability to embed live, actionable content through SMS messaging is something no other mobile marketing company does. 211(me)’s mobile content can be shared and saved online, which will provide Showcase Live with a way to spread news virally.”
211(me)’s Mobile Flyers Get the Word Out for Nightclubs
Westborough, MA -- Tuesday, June 23, 2008 -- Local Hotspots Can Attract Crowds & Dollars With Easy-to-Make Customized Messages.
- 211(me) dives head first into the nightclub scene, working with venues to quickly get the word out via mobile flyers for events, promotions and other specials.
- With 211(me)’s mobile media services, bars and nightclubs, such as Gypsy Bar in Boston, can create personalized mobile mash-ups of photos, text and hyperlinks all wrapped up to reflect its customized style.
- 211(me)’s new Mob capability was created to reach a “mob” of people. Venues can establish a mobile code to instruct clientele to opt-in and proactively receive messages when they become available.
- Unlike boring standard text messages which contain 160 characters and do not have the capability to include rich media or hyperlinked content, mobile flyers allow bars and nightclubs to quickly and easily custom-make each mobile flyer to reflect its own image.
- Hyperlinked, actionable content provides customers with an opportunity to discover more information about the venue to pass on to their friends, increasing Web traffic while helping to promote the venue and get the word out about upcoming events.
- Mobile flyers allow nightclubs to participate in 211(me)’s green initiative by providing an eco-friendly, paperless alternative to traditional paper flyers.
Quote, attributable to Robert DeFranco, CEO and Co-founder, 211(me)
“Nightlife moves fast and marketing efforts need to be able to adapt to that. It is hard to motivate people to come out every night you have your doors open. 211(me) provides a free way to mold your message, with images and links on your own, and get it in the hands of your target audience on the spot. Ultimately, this should get more people through your doors and at your bar.”
“Mobile flyers versus standard text messages is the difference between putting a hot girl on a flyer versus an ugly girl. Which do you think will grab more attention – 160 characters or visually stimulating content that is easily shared, posted and actionable? Nightclubs often have a need for last-minute marketing and 211(me)’s mobile service is a perfect solution to reach club goers at any hour.”
“With 211(me) we’re able to build out our database of Gypsy Bar customers who have elected to receive our mobile flyers. Our InTheKnow club offers patrons the opportunity to be the first to know the next celebrity or world-class DJ that will be appearing at the club, giving them the inside scoop. Having links to our website, social networking sites and the sites of our next big star helps involve our patrons and keep them loyal to us. Plus the ability for them to virally market us is a huge bonus!”
A Green Thumb for Growing Green on Mobile
Westborough, MA -- Wednesday, May 7, 2008 -- One company is leading the “Do
as I say AND as I do” approach for Green initiatives on mobile.
211(me), the personalized mobile mash-up company, is now donating
the advertising inventory on their paperless business cards exclusively to
green causes.
“Our mobile green business cards already offered users the chance to reduce
printing costs and hassles while also helping the environment by saving
paper. Now, we are giving them
the chance to do something even more,” said 211(me) CEO Robert DeFranco.“By promoting green causes on mobile through our
product, we are giving our users an even greater sense of
purpose, just by doing something they do every day – sharing
their business contact information.”
The first three rotating ads feature groups
concerned with carbon offsets, oceanic
environmental advocacy and promoting recycled
paper goods. 211(me) is currently accepting
requests from other green causes to be
considered for no-cost exposure in their ad
space.
Traditional business card companies like Vista Print take in
upwards of 26,000 orders per day. If one sleeve of cards weighs just one pound, the
minimal impact is 26,000 pounds of paper a day.
That’s 9,256,000 pounds a year – which are very
conservative estimates.
By creating and sharing digital cards at
www.211me.com, business
people are showing they care about the environment and they
understand they can make an impact with some very small
changes.
211(me) also provides customized cards for entire groups or
companies with their 211(me) Green Premium Service.
Obtain more information about this turn-key procedure
to enhance your company’s environmentally friendly efforts,
and to stand out from the competition, at www.211me.com.
About 211(me) - 211(me) is the personalized mobile mash-up company that allows anyone to put digital photos, messages, and links into their own personalized look to share across mobile, email and the web. Its unique mobile content system is available for use direct to consumers as well as to web and mobile social networks. The 211(me) Green & Green Premium products allow users to easily share business contact information with important people while saving time, money and paper.
211me in Good Company
Westborough, MA – April 2, 2008 - Companies seeking a green approach are using 211me Green. 211me Green is the eco-friendly paperless business card for creating, sharing and connecting on your mobile phone, through email or online. Have all your pertinent information that is held on your old-fashioned paper cards transformed into a digital format complete with photo, company logo and actionable links to your phone, email and website!
A diversity of companies has chosen 211me to enhance their connections and grow their efforts to be environmentally conscientious. Customers include Globant, an international software product and development firm, Inside View, a pioneer in on-demand business search and intelligence applications, Attivio, creators of the Active Intelligence Engine™ (AIE), a universal index for integrating structured and unstructured data into key business processes, and New Leaf Paper, the leading developer and distributor of environmentally superior printing and office papers.
“Using 211me Green cards was a perfect fit for Globant,” said Daniel Kuperstein, Executive Vice President, North American Business Development at Globant. “As a company that prides itself on being at the forefront of software development on an international level, switching from standard paper business cards over to digital 211me Green cards for our US leaders, developers and sales force made for a more suitable representation of who we are. We also appreciated the additional benefit of being able to reduce our paper waste and enhance our company-wide green initiatives.”
“We are excited about our initial feedback from our customers on how 211 Green cards have been working for them,” said Rob Matthews, VP of Business Development at 211me. “While many clients signed on to reduce or eliminate the paper waste associated with traditional business cards, customers have found they also like the actionable features provided such as changing information instantly, personalizing cards with photographs and the sleek look of the card as they come across on mobile phones and emails alike.”
For more details on 211me, please contact Julie Salickram at jsalickram@211me-inc.com or (508) 361-4039.
About 211me: 211me is the mobile card company offering digital alternatives to old-fashioned business cards, personal notes and tired event flyers. The service is free to for anyone to use – from the salesperson that wants to stand out from the pack, to the singer-songwriter that wants to pack the house at her next gig. Create your card now at www.211me.com (www.211me-inc.com) and see where it will take you.
Make
Sure Your Business Catches on Like Wildfire at CTIA
Westborough, MA – March 31, 2008 - With everyone vying for attention at CTIA, it’s a fight to make yourself and the special features of your product or services stand out and catch on. One tool to make a lasting impression is connecting with 211me mobile cards! It is the mobile card you always have on you and is always ready to share – use it as a business card, a digital flyer, a cheat sheet on what is cool about your product or service.
211me announced the launch of their new web portal and mobile sharing system, just in time for CTIA. Offering a fresh new look and brand new templates for creating your own mobile card for free! Head to 211me.com now, and start creating. Make sure you are prepared with a personalized 211me card ready to roll on your mobile phone for when all those golden connections start happening in and around CTIA.
211me is the paperless alternative to traditional business cards. Connect in a more intimate, robust and stylized way. 211me cards can be shared and saved directly from your mobile phone and is backed up online.
211me CEO and Co-Founder Robert DeFranco is in attendance at CTIA and equipped to create cards for attendees, members of the press, showgirls, anyone and everyone that wants and needs a card – and he’ll be able to do so straight from his mobile phone. Catch up with Robert at the show for your chance to see all the bells and whistle of this innovative approach to mobile sharing. 211me works with 100% of the mobile phones in the US – so it will work with yours.
For more details on 211me or to schedule time with Mr. DeFranco, please contact Julie Salickram at jsalickram@211me-inc.com or (508) 361-4039.
About 211me: 211me is the mobile card company offering digital alternatives to old-fashioned business cards, personal notes and tired event flyers. The service is free to for anyone to use – from the salesperson that wants to stand out from the pack, to the singer-songwriter that wants to pack the house at her next gig. Create your card now at www.211me.com (www.211me-inc.com) and see where it will take you.
Leave Your Business Cards at Home for CTIA
Westborough, MA – March 28, 2008 - CTIA is in Vegas! Pack light! Leave your business cards at home and snag a new 211me green business card – the paperless and eco-friendly business card you always have on you and ready to share right from your mobile phone ~ and it’s all FREE!
Head to 211me (www.211me-inc.com) now to create your own 211me card! Add your photo, your contact information and wrap it in a sleek design. You can save it on your cell phone and always have it on hand wherever you are at CTIA to share with all the important contacts you meet. Make yourself unforgettable. Share your information in a unique way and make sure they can remember your face with your name.
211 me CEO and Co-founder, Robert DeFranco will also be creating customizable 211me mobile cards for attendees and members of the press during CTIA in Las Vegas both Tuesday, April 1 and Wednesday, April 2.
Schedule your time now to get the scoop on 211me, the mobile card company, straight from Mr. DeFranco. To schedule an interviews, please contact Julie Salickram at 508.3691.4039 or jsalickram@211me-inc.com to make an appointment with Mr. DeFranco.
Seth
Kaufman Joins 211me’s Board of Directors
Marlborough, MA – January 23, 2008 - 211me (www.211me-inc.com) has announced the addition of Seth Kaufman, Managing Director at investment banking firm Kaufman & Company, LLC to its Board of Directors. Mr. Kaufman brings 20 years of experience in the software development and technology investment banking sectors to 211me.
As Managing Director of Kaufman & Company, Mr. Kaufman provides private placement and merger and acquisition advisory services to a broad range of clients, primarily in the technology sector. Kaufman & Company’s clients have included industry leaders such as Vertex Pharmaceuticals Incorporated, The Boston Phoenix, WICOR Americas, Inc., and Kurzweil Computer Products, Inc.
“I have gained enormous respect for the 211me team’s abilities to resolve difficult technology problems and create compelling mobile phone software applications. I think 211me is well positioned for growth, and I am very excited to be a part of it,” said Mr. Kaufman.
Prior to joining Kaufman & Company in 2002, Mr. Kaufman was a Senior Vice President at First Albany Capital, where he was responsible for mergers and acquisitions, equity underwritings, and private placements primarily in the communications and software sectors. Selected transactions include a strategic advisory for NEC Business Network Solutions, a subsidiary of NEC America, Inc, in connection with multiple acquisitions in the network services industry; a private placement advisory for a communications software vendor in connection with a strategic investment by Microsoft; and public equity offerings for Natural Microsystems, Information Advantage, and Evergreen Solar.
“Seth is a fantastic addition to our board,” said Robert DeFranco, CEO and co-founder of 211me. “His wealth of knowledge, coupled with his enthusiasm and commitment to our products and services will only help to further our viability in the mobile marketplace.”
Mr. Kaufman currently Co-Chairs the Overseers of the Huntington Theatre Company and serves on the Automobile Committee at the Heritage Museum.
For more information, please visit www.211me-inc.com.
211me Completes Series B Round
Marlborough, MA – January 3, 2008 - 211me (www.211me-inc.com) has completed its Series B round of financing, successfully raising $1.425 million. Private investors were the sole source of funding for this round, as it was with the company’s Series A round.
Funding will be put towards the development of 211me’s mobile card network services. 211me will also be looking to bring several key individuals into the company to foster its further growth.
“We have created a good base for our company, and with this new funding, we are ready to take it to the next level,” said Robert DeFranco, CEO and Co-Founder of 211me.
For more information, please visit www.211me-inc.com.
211me selects Third Screen Media to Provide Advertising
Services
Marlborough, MA - April 27, 2007 - 211me (www.211me-inc.com) announced today that the company selected Third Screen Media to provide mobile advertising sales and service.
"Third Screen Media has repeatedly shown that it is a leader in mobile advertising. We are pleased to be working with the leader in the industry. The partnership allows us to quickly monetize our unique service without adding a sales team and building the ad serving system that Third Screen already has in place," said Robert DeFranco, CEO of 211me.
211me is not releasing details on their Personalized Mobile Exchange solution until they launch the service. For updates and more information visit www.211me-inc.com.
211me Closes Series A Funding
Marlborough, MA - February 14, 2007 - 211me (www.211me-inc.com) today announced that the company has secured an undisclosed amount of Series A funding. The round was lead by several individual investors.
The financing will be used to build the company's Personalized Mobile Exchange and deliver a solution that allows users to easily create, capture and share personalized digital information. "We are excited to close our first round of financing so quickly after forming the company in January. We are anxious to deliver our platform and role out the service to consumers. We look forward to a long profitable relationship with our investors," said Robert DeFranco, co-founder of 211me.
The company is not releasing details on their solution until they launch the service. For updates and more information visit www.211me-inc.com.
Heidi Lehmann Joins 211me as Advisor
Marlborough, MA - February 14, 2007 - 211me (www.211me-inc.com) is happy to announce that industry veteran, Heidi Lehmann joins the company as an advisor. Ms. Lehmann will work with the company shaping business, product and sales strategies.
Ms. Lehmann is the Co-founder and VP, Strategic Development for Thirdscreen Media (TSM) which was recently acquired by AOL. She was instrumental in the formation of the company, its growth and eventual acquisition. Prior to joining TSM, she was partner and managing director of the marketing technology consultancy, Emerging Interest, where she was responsible for strategy and operations of the firm's Advertising Road Show, a program that brought marketing technology innovators together with marketing decision-makers. She has also held business development and sales roles with Artificial Life, Kaon Interactive and Autosite. She currently serves as chair of the Ad Standards Committee for the Mobile Marketing Association.
For more information, please visit www.211me-inc.com.
